Flagship Stockists

We work hard with our flagship stockists to ensure you have the best experience whilst shopping for your family – with plenty of high quality products to choose from.

A flagship retailer displays a vast range of BabyStyle and egg Stroller products, including the egg StrollerOyster 3 Stroller,  Oyster Zero Gravity,  Charnwood Furniture & the all-new Prestige.

Find out more about our flagship stockists below.

Affordable Baby Care – Rotherham

Affordable Baby is now into its 25th year with a large selection of all the top brands. Our friendly family run business offers expert pram demonstrations, car seat fitting, advice on nursery furniture and an unbeatable layaway service. Call in and meet the team in our Travel and Home stores open seven days a week or pop over to our sister store Baby Store Sheffield.


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Ayrshire Baby Centre – Cumnock

Ayrshire Baby Centre is the largest nursery store on the west coast of Scotland. We have a wide variety of top-quality prams, furniture and car seats with an extensive range of baby clothing as well.

Our team is trained to help you on making the perfect choice and with a fabulous payment plan system and free delivery service (locally) there is no need to look elsewhere.

We look forward to seeing you and finding that perfect product for your little one.


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Baby First / Babi Cyntaf – Caernarfon

Established in 2011, Baby first is a family run business that prides itself on getting it right first time, every time for both parent and baby. With a vast array of product choice available under one roof, including prams, car seats and even a dedicated furniture room, they will be sure to have all of your needs met. Combine this with an expert bilingual team on hand to ensure you make the right choices to suit your personal lifestyle and you can’t go wrong. Pop into the first flagship stockist of BabyStyle and egg products in Wales for all things baby.


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Wedi’i sefydlu yn 2011, mae Babyfirst / Babi Cyntaf yn fusnes teuluol sy’n ymfalchïo mewn cael pethau’n iawn y tro cyntaf, bob tro ar gyfer rhieni a babanod.

Gydag amrywiaeth eang o ddewis cynnyrch ar gael o dan yr un to, gan gynnwys pramiau, seddi ceir a hyd yn oed ystafell ddodrefn bwrpasol, byddant yn sicr o gael eich holl anghenion wedi’u diwallu.

Cyfunwch hyn gyda thîm dwyieithog arbenigol wrth law i sicrhau eich bod yn gwneud y dewisiadau cywir i weddu eich ffordd o fyw , yna  ni allwch wneud camgymeriad .

Galwch i mewn i’r stociwr nodedig cyntaf o gynhyrchion BabyStyle ac egg yng Nghymru ar gyfer popeth babi.


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Baby Store Sheffield

Baby Store Sheffield has one of the largest selection of prams and nursery goods for miles.  Visit our friendly showroom, a stone’s throw from Meadowhall retail park, for expert advice on prams and car seats and enjoy a coffee while you browse the upper nursery floor dedicated to room sets, highchairs, clothes and much more.


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Bambinos & Beyond – Burton-on-Trent

Bambinos and Beyond prides itself on being a one-stop-shop with all of your baby needs under one roof. Opening its doors in 2014, it is a family run business that is currently one of the largest stores in the Midlands with most major brands on display, and a large ‘home’ section with over 12 beautiful nursery room sets. Their goal is to ensure every parent, grandparent, friend or family member to be are able to find their dream baby items to suit each individual budget.


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Clothes For Little People – Goole

Established in 1986, Clothes For Little People is a family run business, now in its 3rd generation.

Our staff have great product knowledge in all things Prams, Car seats, Baby furniture and accessories. We go the extra mile to help you make the right decision for you and your new arrival with all major brands on display.

We strive to give the best customer service possible as we have years of experience, competitive pricing and offer payment plans.

We really do have everything you need.

We pride ourselves with our excellent after care service.

We look forward to welcoming you in store soon.


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DeWaldens Pram Centre – Kilmarnock

Welcome to DeWaldens Pram Centre, the one stop shop for all your babies wants and needs. Instore and online we have a wide range of prams, car seats, furniture and accessories. Our friendly and knowledgeable team are here to help you, offering you one to one demonstrations and the answer to all your queries.

We offer 0% interest payment plans and a loyalty scheme. We have ample parking and an amazing coffee shop on site with freshly baked sweet treats made daily! There is also a changing facility onsite.

We hope to welcome you in store or online soon!


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Discount Pram Centre – Newport

Discount Pram Centre was established 30 years ago so why not come and visit our large showroom with a wide range of top brand like egg, Oyster and Prestige prams, car seats and nursery furniture. We offer a 0% interest flexible payment plan to help spread the cost, also a free 4d scan worth £69.99.

Our team of friendly pram experts are on hand 7 days a week to help and assist you with your purchase for everything you need for yourself and your precious little one.


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Jan Stewart – Glasgow

Here at Jan Stewart Pram & Nursery, we pride ourselves on delivering the highest level of customer service. We opened our showroom over 20 years ago and are extremely proud to have earned serval prestigious UK Nursery Awards over the years. We offer a wide choice of top-quality brand prams, car seats, baby furniture and accessories. Our friendly, knowledgeable, and professional team are dedicated to helping you carefully select those perfect products to suit you and your new arrival. Jan Stewart Pram and Nursery.. Quite simply, a beautiful way to shop for your baby. We look forward to welcoming you in store soon.


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Kid-Nap – Dumfries

Kid-Nap is the largest Independent Nursery store in the southwest of Scotland. Established in 1985, We have been looking after parents for over 35 years! We strive to give the best customer service possible. Offering you hands-on experience with our products so you can try before you buy. With prices to suit every budget, including stocking all the biggest brands, there really isn’t any need to go anywhere else.


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Leith Pram Centre – Edinburgh

We are a family run business based in Leith, Edinburgh who have been helping parents for over 30 years! We are Edinburgh’s largest BabyStyle stockist with a huge selection of egg3, Oyster3, Prestige and home range on display.

We strive to give the best customer service possible as we have over 30 years of experience and offer payment plans to suit everyone.


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Listers Baby Shop – Carlisle

Lister’s Babyshop is a ‘one stop’ shop destination for everything you need for your baby.  We have been selling prams in Cumbria for over a century and we are very proud of that.  You can come into store and try before buying!  Lister’s have been around a long time and we are highly trustworthy and reputable.  We also have all the top brands and a lot of tradition and heritage as well as expertise and knowledge. We offer expert car seat advice,  0% interest payment plans to help spread the cost and a loyalty card for exclusive discounts until baby’s first birthday.


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Millie & Ralph – Louth

Here at Millie & Ralph we have over 5000sqft of prams, furniture, clothing and more! We are a one stop shop for all your baby needs and all under one roof.

We offer exceptional service in store offering customers boot checks, car seat fittings and expert advice from our team of friendly advisers.


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Newbie & Me – Leeds

Newbie and Me Baby Store is home to a huge selection of egg, Oyster and BabyStyle products! They have experts on hand to help guide you through the store and a test track to take those wheels for a spin!


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Pramland Hull

Pramland have been helping the parents of East Yorkshire and Northern Lincolnshire since 1950 and have the largest range of prams and strollers across both regions. Pramland’s showroom is home to over 110 prams and strollers including the entire egg range. Thank to Pramland’s dedicated home showroom you’ll also find nursery interiors including the stunning the Charnwood range from BabyStyle. With years of experience and handy payment options there really is no need to visit anywhere else.


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The Baby Store Warrington

The Baby Store Warrington is a family run business which first opened in 2010 and stands as one of the largest baby stores in the North West with 8000sqft of prams, furniture, clothing and more. Everything you need for your baby can be purchased under one roof with support and guidance from a team that can provide expert advice seven days a week!


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W.H. Watts Pram Centre

Established in 1903, this 4th generation business has a large showroom in Stockton-On-Tees with over 120 prams & pushchairs, 12 nursery furniture sets and around 40 car seats on display.

The team has over 100 years of experience within the Nursery Industry and can help you through such an exciting time for you and your family.

They even offer other facilities such as payment plans, lay-by facilities and an on site service department.


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Youngsters World – Kings Lynn

Based in Kings Lynn Norfolk, Youngsters World is celebrating its 30th anniversary this year (2023). Owner Liz Harrison said. “We love the BabyStyle, Prestige, Charnwood and egg brands. We are passionate about baby goods and love helping our customers to find the correct products for their lifestyle. We have lots of colours and designs on display and try to carry lots of stock in our warehouse so customers can buy and take on the day. Alternatively, they can reserve their baby goods with a deposit and we offer free storage until required. We will even build prams ready for their new arrival if requested!


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