Flagship Stockists

We work hard with our flagship stockists to ensure you have the best experience whilst shopping for your family – with plenty of high quality products to choose from.

A flagship retailer displays a vast range of BabyStyle and egg Stroller products, including the egg StrollerOyster 3 Stroller,  Oyster Zero Gravity,  Charnwood Furniture & the all-new Prestige.

Find out more about our flagship stockists below.

Affordable Baby Care – Rotherham

Affordable Baby is now into its 25th year with a large selection of all the top brands. Our friendly family run business offers expert pram demonstrations, car seat fitting, advice on nursery furniture and an unbeatable layaway service. Call in and meet the team in our Travel and Home stores open seven days a week or pop over to our sister store Baby Store Sheffield.


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Baby First / Babi Cyntaf – Caernarfon

Established in 2011, Baby first is a family run business that prides itself on getting it right first time, every time for both parent and baby. With a vast array of product choice available under one roof, including prams, car seats and even a dedicated furniture room, they will be sure to have all of your needs met. Combine this with an expert bilingual team on hand to ensure you make the right choices to suit your personal lifestyle and you can’t go wrong. Pop into the first flagship stockist of BabyStyle and egg products in Wales for all things baby.


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Wedi’i sefydlu yn 2011, mae Babyfirst / Babi Cyntaf yn fusnes teuluol sy’n ymfalchïo mewn cael pethau’n iawn y tro cyntaf, bob tro ar gyfer rhieni a babanod.

Gydag amrywiaeth eang o ddewis cynnyrch ar gael o dan yr un to, gan gynnwys pramiau, seddi ceir a hyd yn oed ystafell ddodrefn bwrpasol, byddant yn sicr o gael eich holl anghenion wedi’u diwallu.

Cyfunwch hyn gyda thîm dwyieithog arbenigol wrth law i sicrhau eich bod yn gwneud y dewisiadau cywir i weddu eich ffordd o fyw , yna  ni allwch wneud camgymeriad .

Galwch i mewn i’r stociwr nodedig cyntaf o gynhyrchion BabyStyle ac egg yng Nghymru ar gyfer popeth babi.


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Baby Store Sheffield

Baby Store Sheffield has one of the largest selection of prams and nursery goods for miles.  Visit our friendly showroom, a stone’s throw from Meadowhall retail park, for expert advice on prams and car seats and enjoy a coffee while you browse the upper nursery floor dedicated to room sets, highchairs, clothes and much more.


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Kid-Nap – Dumfries

Kid-Nap is the largest Independent Nursery store in the southwest of Scotland. Established in 1985, We have been looking after parents for over 35 years! We strive to give the best customer service possible. Offering you hands-on experience with our products so you can try before you buy. With prices to suit every budget, including stocking all the biggest brands, there really isn’t any need to go anywhere else.”


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Listers Baby Shop – Carlisle

Lister’s Babyshop is a ‘one stop’ shop destination for everything you need for your baby.  We have been selling prams in Cumbria for over a century and we are very proud of that.  You can come into store and try before buying!  Lister’s have been around a long time and we are highly trustworthy and reputable.  We also have all the top brands and a lot of tradition and heritage as well as expertise and knowledge. We offer expert car seat advice,  0% interest payment plans to help spread the cost and a loyalty card for exclusive discounts until baby’s first birthday.


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Little Angels – Nottingham

Welcome to Little Angels, our family-run store is your one-stop-shop for all your baby needs. In-store we have a huge selection of prams, car seats, and furniture so you can find everything in one place. Our displays include Egg, Oyster, Prestige, and furniture from Babystyle, and we’re honoured to be a flagship store.

Our team of friendly experts is here to provide honest and independent advice, ensuring you receive the most up-to-date information and guidance.  


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Newbie & Me – Leeds

Newbie and Me Baby Store is home to a huge selection of egg2, Oyster 3 and BabyStyle products! They have experts on hand to help guide you through the store and a test track to take those wheels for a spin!


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Pramland Hull

Pramland have been helping the parents of East Yorkshire and Northern Lincolnshire since 1950 and have the largest range of prams and strollers across both regions. Pramland’s showroom is home to over 110 prams and strollers including the entire egg range. Thank to Pramland’s dedicated home showroom you’ll also find nursery interiors including the stunning the Charnwood range from BabyStyle. With years of experience and handy payment options there really is no need to visit anywhere else.


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The Baby Store Warrington

The Baby Store Warrington is a family run business which first opened in 2010 and stands as one of the largest baby stores in the North West with 8000sqft of prams, furniture, clothing and more. Everything you need for your baby can be purchased under one roof with support and guidance from a team that can provide expert advice seven days a week!


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W.H. Watts Pram Centre

Established in 1903, this 4th generation business has a large showroom in Stockton-On-Tees with over 120 prams & pushchairs, 12 nursery furniture sets and around 40 car seats on display.

The team has over 100 years of experience within the Nursery Industry and can help you through such an exciting time for you and your family.

They even offer other facilities such as payment plans, lay-by facilities and an on site service department.


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Youngsters World – Kings Lynn

Based in Kings Lynn Norfolk, Youngsters World is celebrating its 30th anniversary this year (2023). Owner Liz Harrison said. “We love the BabyStyle, Prestige, Charnwood and egg brands. We are passionate about baby goods and love helping our customers to find the correct products for their lifestyle. We have lots of colours and designs on display and try to carry lots of stock in our warehouse so customers can buy and take on the day. Alternatively, they can reserve their baby goods with a deposit and we offer free storage until required. We will even build prams ready for their new arrival if requested!


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